Beyond the Buzzword: Rediscovering the True Art of Bespoke Tailoring

March 30, 2025 | WRITTEN BY: Jasper Arc

I'm going to be rather blunt, if I may—but bear with me, this little rant will be worth your while. Now, let’s chat about the elephant in the room: investing in your wardrobe, particularly your suits, sport coats, trousers, and shirts. Sure, there are countless decent ready-to-wear options in this category that won't break the bank, and occasionally you may find something that a simple hem might fix, but let’s face it—most of them lack the lasting quality that can truly elevate your personal style.

Take, for example, our founder’s wardrobe in the early 2010s—which was, what can only be described as an exercise in 'self-exploration'—a generous label for his collection of Joseph A. Banks suits, likely buy one get 7 free ‘special’; or the David Donahue special at Nordstroms—what a time. In his defense, the world was a different place back then—and attempts were made. ‘A’ for effort, I suppose. But let’s just say his garde-robe left much to be desired.

And while fashion is a playground for breaking rules, it’s hard to forget those tan shoes paired with navy boxy suits, shoulder padding like he’s about to play middle linebacker for the New York Giants and dress shirts that had you questioning their origin—were they borrowed from a giant or a child? The sleeves, either comically long or awkwardly short, never in between.

A stroke of brilliance—or perhaps a bit of emotional intelligence—struck when he began his sartorial evolution from off-the-rack options to the more refined offerings of tailored ready-to-wear brands. As he navigated this landscape, he realized that “custom” often translated to a loose term for made-to-measure, and he set his sights higher.

His first bespoke experience came in the form of a stunning suit crafted from exquisite Dormeuil fabric, renowned for its luxury and quality since 1842 when the House of Dormeuil was established in France. Hand-stitched to fit like a glove, this transformative moment not only elevated his wardrobe but instilled a newfound appreciation for the artistry behind tailored clothing. Today, he cherishes that suit, often reaching for it with pride, a testament to how far he’s come—from confusion to a carefully curated collection that reflects the essence of rugged sophistication. It’s a journey marked by quality, craftsmanship, and a dash of personal flair.

His first bespoke experience came in the form of a stunning suit crafted from exquisite Dormeuil fabric, renowned for its luxury and quality since 1842 when the House of Dormeuil was established in France. Hand-stitched to fit like a glove, this transformative moment not only elevated his wardrobe but instilled a newfound appreciation for the artistry behind tailored clothing. Today, he cherishes that suit, often reaching for it with pride, a testament to how far he’s come—from confusion to a carefully curated collection that reflects the essence of rugged sophistication. It’s a journey marked by quality, craftsmanship, and a dash of personal flair.

He's come a long way from Nordstroms

In this week’s edition of The Chronicles, I’ll explain why incorporating bespoke elements into your wardrobe is a decision worth considering. It doesn’t mean you have to toss out your entire closet for these prized pieces (though wouldn’t that be a delightful upgrade?). Instead, it’s about recognizing how well-crafted garments can elevate even your finest ready-to-wear items. A bespoke jacket paired with a favorite shirt can transform any ensemble into a statement of sophistication.

Join me as we explore the delicate dance between investment pieces and off-the-rack finds, ensuring your wardrobe not only looks good but leaves a lasting impression.


The Bespoke Revolution: A Tailored Tale

When it comes to sartorial elegance, nothing quite rivals bespoke tailoring. But what exactly is bespoke? Imagine, if you will, a garment meticulously crafted just for you, where every stitch and seam is, quite literally, tailored to your specifications, reflecting not only your physique but your unique style personality. It’s worth noting that the term “bespoke” is often tossed about rather loosely in today’s fashion dialogue—too many brands claim the mantle without delivering the true artistry.

Unlike “made-to-measure,” which merely adjusts an existing pattern to fit you, bespoke starts from scratch, creating a unique blueprint rooted in your preferences. It’s a closely guarded craft that involves multiple fittings and expert craftsmanship, ensuring that every detail is precisely as you envisioned.

In short, bespoke is not just a luxury; it’s a celebration of individuality that stands apart from the sea of generic offerings. If you're ready to elevate your wardrobe from mere clothing to a tailored anthem of who you are, then bespoke is your ticket to sartorial greatness.


Crafting Your Sartorial Masterpiece

A man chooses buttons with suit fabric swatches

As you don your bespoke creation, you won’t just wear it; you’ll embody it.

Now, let’s delve deeper into what truly sets bespoke apart: the craftsmanship involved in hand-stitching and canvassing, along with the thoughtful finishing touches that elevate each piece to a status of extraordinary artistry.

Hand-stitching is the heartbeat of bespoke tailoring. Unlike machine-made garments that rely on constant sameness, hand-stitching brings a personal touch that machines simply can’t replicate. Each stitch is carefully executed by skilled artisans, allowing for flexibility and a refined drape that adapts beautifully to your body over time. This meticulous technique not only enhances durability but also grants the garment an organic feel that only improves with wear.

Canvassing, meanwhile, is the hidden hero that ensures your jacket holds its shape. This interlining, stitched between the outer fabric and the lining, provides essential structure and support without sacrificing comfort. In lower-quality suits, you may often notice unsightly bubbling or separation caused by poor construction techniques, where the canvas isn’t properly secured or the fabric lacks adequate support. A well-crafted jacket, however, utilizes high-quality canvassing that molds beautifully to your shape, ensuring it moves seamlessly with you while maintaining an elegant silhouette.

And lest we not forget, the coup de grâce of your bespoke experience—the trims. Details like hand-stitched buttonholes, pick-stitching along the lapels, and luxurious linings in a unique pattern that add character that truly makes your garment your own. These meticulous elements transform each piece into a sophisticated statement, reflecting not just quality, but a legacy that speaks volumes as you carry it forward. As you don your bespoke creation, you won’t just wear it; you’ll embody it—an heirloom of style tailored for you.

A Master Tailor’s Guide to the Perfect Suit via GQ


Global Tailoring Traditions: A Stitch in Time

When it comes to the illustrious world of tailoring, the British Isles remain the gold standard. Savile Row in London, the legendary center of bespoke craftsmanship, boasts a heritage that dates back to the late 18th century. Tailors such as Henry Poole and G. Bruce Boyer have become synonymous with the art of tailored elegance, where each suit embodies a rich tapestry of history and meticulous artistry. The Scottish tradition, steeped in craftsmanship, offers its own unique flair—think tartan patterns and fine tweeds that echo the rugged beauty of the Highlands.

Much of the heritage and tradition of bespoke tailoring can be traced back to the esteemed Savile Row—yet, let us not overlook Italy, where bespoke tailoring experiences a renaissance of its own. Renowned ateliers such as Kiton, Brioni, and Caruso showcase the artistry of Italian craftsmanship, with a reputation that rivals even the most revered names on Savile Row.

Italian tailoring, known for its relaxed fit and luxurious fabrics, offers a striking contrast to the more structured, formal English styles. While English tailoring epitomizes tradition and precision, Italian garments prioritize fluidity and vibrant details—think bold patterns and rich textiles that exude flair.

Crossing over to Japan, we find a fascinating modern interpretation of tailoring. Brands like Camoshita and Yoko Watanabe exemplify this emerging artistry, combining meticulous precision with innovative designs that reflect a reverence for traditional techniques while embracing contemporary aesthetics.

Yasuto Kamoshita in a tailored tan suit

Mr. Yasuto Kamoshita

Each market brings its own distinct character to the world of tailoring, creating a global mosaic of craftsmanship that resonates with lovers of fine garments. As these traditions evolve, they continue to inspire a new generation of gentlemen who understand that true style is timeless.


Embarking on Your Bespoke Journey

At this point, if you’re ready—or even just curious enough—you may be thinking, how would I dive into the world of bespoke? Fret not, you can simply start your adventure at a local tailor, where personal consultation is key in crafting a garment unique to you. Be inquisitive, but more importantly, be curious—as to how a garment should fit, what recommendations they have in terms of sizing and length, possibly even if the tailor has a unique style to add some personal flair.

That all being said, if you’re eager to explore renowned ateliers, look no further than Savile Row, or at least their Instagram pages, which is home to legends like we made mention of earlier like Henry Poole, but also Huntsman & Sons, Gieves & Hawkes, and Anderson & Sheppard, where tradition and elegance reign supreme.

But bespoke isn’t just for the established great—there is a younger generation, the next visionaries, of skilled artisans making waves in this space. Consider the impressive Maximilian Mogg in Berlin, who has emerged as a beacon of exceptional craftsmanship.

Maximilian Mogg in Berlin, Germany

A new generation of bespoke menswear

The brand’s roots can be traced to the vision of none other than Maxx Mogg, who began as an ambitious apprentice determined to redefine the standards of tailoring. Or consider Grant & O'Sullivan in London—a bastion of bespoke tradition, unwavering in his commitment to English tailoring standards, and precisely the kind of tailor you want when seeking both impeccable craftsmanship and a refreshingly familiar touch.

Or perhaps, Nario Sasaki in Yokohama—who trained under the esteemed Neapolitan tailor Antonio Pascariello in Italy. These tailors fuse time-honored techniques with modern sensibilities, bringing a refreshing perspective to craftsmanship.

More importantly, these artisans often embark on trunk shows—marvelous events where tailors showcase their collections and talents in larger cities around the world and essentially bring their services to you. It’s quite the opportunity; to be measured and fitted in person, ensuring the experience is as personal as it is stylish—and oftentimes, some are willing to reduce pricing. So, embrace the charm of bespoke by seeking out these events. That, or if you’re really feeling adventurous, look to make the journey to their home shops—your wardrobe will thank you for the investment.


Sewing It All Up

Bespoke tailoring continues to captivate with its timeless allure, effortlessly transcending the whims of fleeting trends. The craftsmanship and artistry behind each bespoke garment are a tribute to the dedication of skilled artisans, reminding us that investing in tailored clothing is not just a matter of style—it's a powerful expression of personal identity.

So, if there’s anything I part you with today, I would ask you to ask yourself–why settle for the ordinary? Seek out bespoke experiences, whether it be simply through consultations with your local tailor or exploring the artistry woven into bespoke garments by true expert craftsmen. Step into a world where every piece tells your story and embrace the elegance that is uniquely yours.


Stay Curious & Venture Boldly,

Jasper Arc


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