Part 1: An Editorial & Sartorial Journey Curated for the Modern Adventurer
January 5, 2025 | WRITTEN BY: Jasper
Welcome to the inaugural edition of Arc & Iveagh’s, The Chronicles. Before I delve into the heart of why you’re here, there’s something important I need to share. If you weren’t already aware, this isn’t an established brand celebrating a century of credibility and success. This isn’t even a startup riding the momentum of recent years. This is a concept, a recipe—or rather, not even that yet. We are a mere grocery list, having just pulled up to the market with our list in one hand and a vision in the other.
Rather than waiting to craft a sanitized version of our humble beginnings—paired with a triumphant "look at us now" moment — I’ve opted for something a bit more... vulnerable? I'm certainly hopeful we'll have that success story one day, but for now, I'm inviting you to experience our journey in real time. Instead of offering the polished view of a perfectly laid dining room, I'm welcoming you into our kitchen, where the real, unvarnished magic happens.
And so, as I research and compose The Chronicles each week, what I am effectively aiming to master is to offer you a compelling reason to return; by curating stories, guides, lists, opinions, and everything in between that are rich with inspiration. Our unique approach and aesthetic, coupled with raw sneak peeks at what it takes to go from an idea to launch (more on what that is in a bit) will certainly be part of the content themes. In return, I ask you not to simply just tune in, but take part, as we will look for guidance, recommendations, and any form of contributions that will ultimately help chart our course.
Embarking on Our Odyssey: Crafting a Lifestyle & Unveiling our Ethos
Introducing Jasper
Stating the obvious, we are a new menswear and lifestyle brand—or should I say, a new lifestyle brand with the aspiration to delve into high-quality, investment worthy menswear, specifically outerwear, and eventually paired with some interesting accessories.
Over the past year, I've likely invested too much time, hemming and hawing several ways to unveil this brand to the world. As you can tell, I’ve settled and/or have been sold on the idea that the most approachable method would be through written word. Now let’s be clear from the get-go, I’m not claiming to be Tom Chamberlin, Chief Editor of The Rake —but as a former English major some 15 years ago, I’d like to see if I can string together something palatable for the masses on a consistent basis. Really, it’s just my preferred method of communication, as I work by day at a job which involves planes, trains, and automobiles—so latching onto my personal hotspot and firing off emails has been the best use case, evidently.
Onward still, so what does it mean to be a lifestyle brand in 2024, might you wonder? And what are we striving to achieve? I believe the answer lies in a delicate dance between transparency and self-effacement. Together, these may seem counterproductive, as launching a nascent brand often calls for bravado or big personalities to catch the eye of a could-be supporter. But in all honesty, I couldn’t be further from that—if nothing else, I would say I’m your prototypical extroverted introvert; relatively reserved, certainly curious, and have a knack for navigating small talk.
I can almost hear you thinking, “Spare me the virtue-signaling, Jasper.” But hear me out, you’ve made it this far anyway—in these early stages, as we attempt to convey not just a lifestyle but an ethos (I really tried not to use this word), there are six key elements that intentionally define Arc & Iveagh:
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Get Curious
1. CURIOSITY AND ADVENTURE: At the heart of Arc & Iveagh is a relentless quest for discovery where curiosity fuels our voyage into the unknown. This principle exemplifies our dedication to exploring new frontiers and invites our audience to immerse themselves in fresh stories and perspectives, sparking a spirit of adventure.
2. CULTURAL REVERANCE: We honor the rich tapestry of cultures and histories worldwide, ensuring our content reflects diverse voices and perspectives. This principle underscores our profound respect and understanding of the world's myriad narratives, fostering an appreciation for cultural diversity.
3. ENGLIGHTENMENT & INSIGHT: We are committed to delivering content that enriches and educates. Our aim is to provide insights that illuminate and deepen understanding, forging connections with our audience that broaden the mind and elevate one's worldview.
4. EXCELLENCE IN NARRATIVE CRAFT: Storytelling is the lifeblood of Arc & Iveagh. We focus on crafting compelling, meticulously curated narratives that captivate and inspire. This dedication to quality storytelling is what makes our content engaging and memorable.
5. RUGGED SOPHISTICATION: Our aesthetic marries robust exploration with timeless elegance. This principle captures the essence of the brand, presenting stories with a refined yet approachable style embodying sophistication while embracing adventure.
Arc & Iveagh is for those brave, or just interested, enough to pair timeless elegance with the unpredictably delightful chaos of a bold adventure, all while maintaining a certain worldly panache. We’re the brand where the antiqued charm of the past takes a slightly cheeky bow to modern innovation—take that Mr. Chamberlin!
Our Mission & Vision
A toast at the summit of the Great Pyramid of Giza by LIFE Magazine, 1940s
At Arc & Iveagh, our mission is simple but in the most profound and posh way possible: which is to say, we craft high-quality outerwear, carefully curated to embrace tradition with a touch of modernity–designed for those who dare to celebrate the extraordinary, embrace the journey and value style as much as substance.
We aim to inspire what we like to call 'rugged sophistication'—the sweet spot where curiosity, tradition, adventure, and craftsmanship have a delightful little rendezvous. Through timeless design and curated editorial (sometimes just verbose) storytelling, we try to connect modern adventurers with cultural legacies and rich histories that breathe life into our collections, nudging them to dare their spirit and embrace life’s bold journeys.
Our vision, as ambitious as it may sound, is to establish ourselves as a beacon of men’s fashion and lifestyle, where we are celebrated for our dedication to craftsmanship and reverence for heritage. We’ve set our sights on weaving the stories of the world’s most captivating traditions into every collection, all in hopes of encouraging others to live with a dash of purpose, an ounce of curiosity, and an unapologetically bold sense of refined adventure. Together, we celebrate life in all its rugged sophistication.
Spinning Yarns: Where Storytelling Breathes Life Into Arc & Iveagh
As we venture forward in launching Arc & Iveagh, we're genuinely excited to present a dynamic mix of editorial content that reflects our philosophy and aesthetics. Storytelling really is the essence of our brand—not just because we adore spinning a good tale, but because we believe in the power of narrative to connect and inspire.
With The Chronicles as our starting point, we’re building a platform that unveils the stories behind our products, celebrates the artisans who craft them, explores the people and places that ignite our creativity, and shares the values we hold dear. Here’s a glimpse of what's ahead—filled with optimism and, of course, a little adventure.
• CULTURAL JOURNEYS: Explore the rich tapestries of tradition and heritage from around the globe. From the hunting estates of Scotland to the bazaars of Morocco, we’ll dive into the stories of people, places, and practices that inspire our collections, connecting past and present through thoughtful exploration.
• ARTISANS & CRAFTSMANSHIP: At the heart of Arc & Iveagh is a commitment to exceptional craftsmanship. We’ll introduce you to various artisans and makers who pour their passion into every detail of their crafts, sharing their stories, techniques, and dedication to timeless quality.
• TALES OF ADVENTURE: Every piece we create is imbued with the spirit of adventure. From stalking stags in the Highlands to trekking the Inca Trail through the Andes, we’ll share personal and historical stories of those who live boldly, inspiring the next generation of explorers.
• GASTRONOMY & SPIRITS: Adventure isn’t just about travel—it’s about savoring the experiences along the way. From artisan distilleries to the culinary traditions, we’ll do our best to find our inner Anthony Bourdain in this segment.
• ART & INDULGENCE: Whether it’s bespoke art, luxury goods, or fine craftsmanship, we’ll highlight the artists and creatives who share our commitment to elevating the everyday into something extraordinary, blending indulgence with authenticity.
• BEHIND-THE-SCENES | COLLECTION JOURNEY: Follow the journey of our outerwear collection from grocery list to launch. We’ll take you into the proverbial kitchen, sharing the entire process—from initial sketches and mood boards to the fabric selection, prototype creation, and the final reveal.
• THE ARC & IVEAGH EXPLORER: We like to think our readers will want to be part of this community of modern adventurers. And should you agree with that, we’ll showcase your stories, capturing how they bring rugged elegance into their daily lives—with a bit of panache.
Building a Community & Cultivating a Legacy of Bold Explorers
At Arc & Iveagh, we're pretty sure we're not the only ones fixated on style, tradition, and adventure bundled into the look we’re defining as, ‘ruggedly sophisticated’. This belief fuels our quest to gather a community of like-minded souls—or at the very least, folks who humor us in anticipation of the jackets everyone's going to be buzzing about. Ultimately, we aim to craft a space where we can all gather, swap stories, and unearth a bit of inspiration from the things we truly love.
Whether it's through our blog, social media channels, or the occasional awkwardly charming community event, we'll be sharing not just our products but the stories, traditions, and misadventures that inspire us. Prepare to dive into the world of classic tailoring, uncover the history of the modern explorer, and snag tips for living a life that's filled with adventure, maybe a little bit of chaos, and purpose.
What’s Next for Arc & Iveagh | The Journey is Only Beginning
As we embark on this journey, we're not just out to build a brand; we're crafting something you’ll be proud to associate with and something that we'll gladly stake our reputation on—particularly if those moments find ourselves on an English country estate, chasing clay pigeons with a Beretta in one hand and a chilled negroni in the other.
Humor aside, we’re committed to expanding our product offerings each season, exploring new regions, and continuing to honor the traditions that inspire us. Most importantly, we’re dedicated to serving you and our growing community, listening to your feedback, and venturing on this journey even farther, together.
Whether you’re drawn by impeccable craftsmanship, rich heritage, or the thrill of discovery, we're thrilled to have you on board. Together, we'll explore the world of Arc & Iveagh—a realm where tradition meets adventure, where style is timeless, and where each day dares you to live life to the fullest, even if sharpening our own sense of direction might be needed.
Welcome to Arc & Iveagh. Let the adventure begin.
Stay curious & venture boldly,
Jasper
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Part 2: A Sartorial Journey From Concept to Reality
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